Hailing from Long Beach, CA, Alex grew up a first-generation Armenian-American. While his musical origins begin as early as age six via classical piano and guitar, Salibian’s career path and unique journey have groomed him well for life as a songwriter/producer and record executive.

From an internship at Interscope Records to the studio of the legendary Jeff Bhasker, Alex was quickly noticed for more than just his business savvy; Jeff eventually took Alex under his wing where he would earn opportunities to collaborate with iconic artists like Beck, Halsey, Elle King eventually leading to co-producing Young The Giant’s third studio album as well as Harry Styles’ blockbuster self-titled debut album and beyond.

Most recently Alex co-founded the NVAK Collective, focused on uplifting female, non-binary and LGBTQ+ talent from emerging markets. The Collective quickly found it’s first major success in breakout star Rosa Linn (Armenia) with her debut single, “SNAP” produced by Alex and are actively developing it’s inaugural class of signees.