Ninja Tune is an independent record label based in London, England, created in 1990 by the duo known as Coldcut: pioneers of the emerging hip-hop/electro scene in the eighties. Inspired by a visit to Japan, Matt Black & Jonathan More primarily created Ninja Tune to release music of a more underground, experimental nature, free from the restraints placed on artists by major labels (the restraints they themselves experienced during brief stints with Arista and Big Life).